Twitter is known for hashtags but why are they so important?
Hashtags
Using hashtags are a really useful way of reaching a wider audience, as certain hashtags that are currently trending will allow your twitter to get more notice. the # is not only used to keep your tweet relevant but its a tool which makes tweets more searchable for other people. The hashtag is a way of allowing more audiences to find the content that you produce. For example, look at TV shows or films that use a hashtag as a way of allowing their audience to engage and comment. The recent annoucement of the latest Marvel #AvengersEndgame film has been used as a way of promoting and teasing the films release. The use of the hashtag meant they could create a buzz and excitement. This means it could allow the fans to search and use the hashtag, and ultimately spreads the buzz of the film.
My advice when using hashtags is to use one that applies best to what your tweet is about and not to over use the hashtag but ones that carefully select keywords that stand out and most likely reach your audience.
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